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The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory. One of the most valuable brands among sport businesses, Nike employs over 76,000 people worldwide. It sells its apparel through the Nike brand, as well as its Jordan Brand and Converse subsidiaries. The company sponsors top athletes and sports teams around the world, including LeBron James, Serena Williams, Rafael Nadal, and Alex Morgan. In 2021 the company announced plans to begin refurbishing returned sneakers to sell at a lower price as part of an attempt to reduce consumer waste and combat climate change.
Adidas AG, the adidas group, is one of the largest manufacturers of sports shoes and clothing in Europe and the second-biggest in the world after the main competitor Nike. Adidas produces and sells sports clothing, sneakers, running shoes, bags, accessories like watches and sunglasses, and so on through its e-com shop, over a thousand retail stores, and several franchises. The brand is headquartered in Herzogenaurach, Germany.
From the roots of a sibling rivalry PUMA was born. Founded in 1948, the world’s third largest sportswear brand was founded by Rudolf Dassler. Dassler first found notoriety in the sportswear world when he and his brother Adolf Dassler jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The 1928 Amsterdam Olympics saw most German athletes sporting Dassler spikes and American athlete Jesse Owens winning four gold medals at the Olympic Games in 1936 Berlin, all while sporting Dassler spikes. But the already fraught relationship between the two brothers deteriorated despite their success and the two agreed to split in 1948. They formed two separate entities, Adolf with adidas and Rudolf with PUMA. Thanks to the help of a revolutionary football boot, a world cup marketing stunt featuring Pele and a close relationship with sports and athletes, the brand has become one of the biggest in sneaker culture.
Jako AG is a German sportswear company based in the Hollenbach district of Mulfingen, Baden-Württemberg. The company was founded by Rudi Sprügel in 1989 in Stachenhausen.[1] Jako provides kits for teams playing association football, handball, basketball, ice hockey and other sports.[1]
Jako has provided teams with equipment since 1989. They began equipping sports teams located geographically between the Jagst and Kocher rivers. Jako is represented in more than 40 countries.
For 100 years, we have been a part of SPORT and we are proud of a remarkable and exciting heritage. Our brand stands for togetherness, we celebrate victories and appreciate the lifelong joy of sports. This defines us as a Danish sports and lifestyle brand and shapes our designs, sponsoring partnerships, employees, teams, and initiatives.
We design, produce, and distribute sportswear, training and lifestyle clothing, equipment, and sneakers for adults and children of all genders. Through the different product categories of team sports, footwear, kids, sport lifestyle, and selected premium collaborations, we present products several times a year that are inspired by a mix of retro and contemporary trends.
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